Privacy Policy

1. Introduction

Welcome to the APK (hereinafter referred to as “we”, “our” or “us”) website. We are committed to protecting your personal data and your right to privacy in accordance with the General Data Protection Regulation (GDPR) and other data protection laws in force in Lithuania and the European Union.

2. Data controller

„APK address: Liepų Str. 87 O, LT-92195 Klaipeda, Lithuania; Email: uab.apk@gmail.com; Phone: +370 671 11652 

3. What personal data do we collect?

We collect and process the following categories of personal data:

• Technical data: IP address, type of a browser, and device-related information.
• Usage data: Your interaction with our website.
• Marketing and communication data: Your preferences concerning receipt of marketing materials.

4. How do we collect your data?

We collect your data in the following ways:
• Through direct interactions (e.g., when you fill out forms or contact us).
• Through the use of automated technologies (e.g., cookies and tracking technologies, such as Google Analytics and Meta Pixel).
• From third-party or publicly available sources (e.g., providers of data analysis services, social media platforms).

5. Legal basis for data processing

We process your personal data on the following bases:
• Your consent (e.g., in the case of marketing and analytics cookies).
• Performance of a contract (e.g., responding to inquiries, providing services).
• Legal obligations (e.g., compliance with financial regulations).
• Legitimate interests (e.g., website security, fraud prevention, improvement of services).

6. How do we use your data?

We use your personal data to:
• Provide our services.
• Manage our relationship with you.
• Improve our website and services.
• Send marketing communications (only with your consent)..
• Comply with legal obligations.

7. Data retention

We only retain your personal data for as long as necessary for the purposes those personal data were collected, including legal, accounting or reporting requirements. When the data are no longer needed, they are deleted in a secure manner.

8. Data sharing

We may share your data with:
• Service providers (e.g., providers of hosting/analytics services, and marketing platforms such as Google and Meta).
• Professional consultants (e.g. lawyers, accountants).
• Public authorities (if required so by law).
• Business partners (if necessary for the provision of services). All third parties are required to process data in accordance with the GDPR and implement appropriate security measures.

9. International data transfers

If we transfer data outside the European Economic Area (EEA), we ensure appropriate safeguards, such as:
• Standard Contractual Clauses (SCC) adopted by the EU.
• Adequacy decisions of the European Commission.
• Other legally recognised mechanisms to ensure data protection.

10. Your rights

Based on the GDPR, you have the following rights:
• To access your data.
• To have your inaccurate data rectified.
• To have your data deleted (“right to be forgotten”)..
• To have the processing of your data restricted.
• Right to data portability.
• To object to the processing of your data.
• To withdraw your consent at any time.
• To lodge a complaint with a supervisory authority.
Should you wish to exercise these rights, please contact: uab.apk@gmail.com

11. User consent management

You have full control over your data and cookie preferences:
• When visiting our website, you can choose which types of cookies to accept and which to reject, using our cookie banner..
• You can withdraw your consent at any time by adjusting the settings, using our cookie banner or changing settings on your browser.
• Blocking certain cookies (e.g., marketing cookies) may affect the personalized experience of using our website.

12. Data security 

We have implemented appropriate security measures to prevent any unauthorized access, loss, or misuse of your personal data.

COOKIE POLICY

13. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They help improve the user experience, enable certain features of the website, and enable us to analyse website traffic.

14. What types of cookies do we use? 

• Strictly necessary cookies: Are essential for ensuring the functionality and security of the website. Without these cookies, the website may not function properly.
• Performance cookies: Help analyse how users interact with our website, such as the pages visited and the time spent on the website.
• Functional cookies: Increase user experience and personalization by remembering your preferences (e.g., the language you have chosen).
• Marketing cookies: Used for targeted advertising and tracking. These cookies collect data about browsing behaviour in order to display relevant ads.

15. Third-party cookies

We use third-party services, such as Google Analytics and Meta Pixel, which may store cookies on your device to help analyse website traffic and provide targeted advertising. These third parties have their own privacy policies; therefore, we encourage you to review those policies:
• Google Analytics: Google Privacy Policy.
• Meta Pixel (Facebook): Meta Privacy Policy The following are examples of cookies used on our website and their storage periods.
• Google Analytics (_ga): Distinguishes unique users. Retention period: 2 years.
• Google Analytics (_gid): Stores and updates the unique value of each page visited. Retention period: 24 hours.
• Meta Pixel: Tracks user interactions for targeted advertising purposes. Retention period: Up to 90 days.

16. Cookie management

When visiting our website for the first time, you will see a cookie banner with the following options:
• You can select: “Accept all cookies”;
• Reject all non-essential cookies;
• Manage preferences (customize your preferences). Please note that blocking some types of cookies may affect the use of our website. You can change your cookie preferences at any time:
• By clicking on the “Cookie settings” link in the bottom of our website;
• Using your browser settings to manage cookies (“Browser settings”). You can also manage cookies through your browser settings.

17. Changes to the present policy

We may update the Privacy Policy and Cookie Policy from time to time. You can always find the latest version at: https://apk.lt/en/privacy-policy/

18. Contact us 

If you have any questions concerning the present Privacy Policy or our data processing practices, please contact us:
• Email: uab.apk@gmail.com
• Address: Liepų Str. 87 O, LT-92195 Klaipeda, Lithuania.

19. Supervisory authority

If you believe that the processing of your personal data carried out by us violates any provisions of the GDPR, you have the right to lodge a complaint with the Lithuanian data protection authority:
• State Data Protection Inspectorate Website: www.vdai.lrv.lt
• Phone: +370 5 279 1445
• Email: ada@ada.lt

Update: 2025-10-01